Blogs

As we start to think about social media marketing, it is important to differentiate paid, owned and earned media.   Paid media includes any kind of media that a company pays for in order to get its message in front of the consumer. Paid media can take the form of social media ads, pay per click …

What Are Paid, Owned, and Earned Media? Read More »

There is actually quite a bit of confusion about what social media marketing is. For example, some people think that  social media is platforms, such as Facebook, Instagram, or Twitter. But social media goes well beyond specific platforms. In this blog I’ll describe what social media is and what it is not. A teenager sends …

What is Social Media Marketing ? Read More »